| Type | Private |
|---|---|
| Industry | Organic products |
| Founded | 1989 (Annie Withey) |
| Headquarters | Berkeley, CA |
| Key people | Annie Withey |
| Website | Annies.com |
Annie's Homegrown is a Berkeley, California-based maker of natural and/or organic pastas, meals and snacks. The company, founded in Hampton, CT, is perhaps best known for its macaroni and cheese product line, which comes in shell form and bunny rabbit shapes, and is the second best selling macaroni and cheese in the United States.[1] Their mascot is a rabbit named Bernie, who appears in the seal of approval called the "Rabbit of Approval". The company also produces Annie's Naturals, which consists of condiments, dressings, and barbeque sauces.
The majority of stock of Annie's is owned by Solera Capital, LLC.[1] In December 2011, Annie's filed with the SEC to raise up to $100 million in an initial public offering.[2]